Doc on click

A few start-ups are making medical access easier and doctors technology-savvy

You want an appointment with a doctor but don’t know which specialist you should see? You have an ailment and need medical advice sitting at home? Fret not, for help is at hand — at the click of a mouse. Buoyed by the fact that India has one of the lowest doctor-patient ratios in the world- —one physician for every 1,700 patients — on par with sub-Saharan nations and well below the WHO-prescribed limit of one physician for every 1,000 patients, several start-ups have forayed into the online medical consultation and appointments arena.

And they have their work cut out for them — the Centre for Medicare and Medicaid Services has developed a lengthy set of guidelines for both medical practitioners and healthcare providers. Of these, some key concepts that have emerged are the need to correctly use electronic health record technology and advanced clinical processes for improving the quality of healthcare, maintaining the privacy and security of patient health records and better clinical outcomes. Now, a clutch of online start-ups, among them Bengaluru-based Practo and New Delhi-based HelpingDoc and iClinic Healthcare, are taking up the challenge of achieving these objectives. 

Shashank MD, co-founder, PractoThese companies are bringing doctors and patients together on a common platform by booking appointments for patients and listing doctors on their websites. On these sites, you can pick the doctor, the date and time when you want to meet him or her in and then confirm the appointment at the click of a button.

Or, if you pay an average convenience fee of ₹150, you can even consult a doctor online. The process is simple — all you have to do is write about your problem and furnish any reports you have; a doctor from a carefully vetted list will review the matter and offer his or her prescription.

Practo.com, founded by Shashank MD and Abhinav Lal in 2013 as a platform to connect doctors and patients, has its sales team looking for doctors street by street, city by city; doctors are listed only after their qualifications, specialisatio

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