Big Idea

Joined the cult?

Myntra co-founder Mukesh Bansal and ex-Flipkarter Ankit Nagori are cashing in on the fitness fad, all guns blazing

You just made the deadline on a hectic project, the next assignment is around the corner, it’s been a string of meetings since morning, and you’re only left with the energy to nod off once home. Why not clear your afternoon schedule, grab a quick workout and a healthy lunch, and then restart with a fresh mind? As radical as it sounds, the culture is prevalent in western countries and places such as Singapore. 

Myntra co-founder-turned serial entrepreneur Mukesh Bansal and partner Ankit Nagori (ex-chief business officer at Flipkart) are on a mission to transport it to India with cure.fit. The duo exited Flipkart at the same time in February 2016 and remained keen on entrepreneurship. Given India’s growth potential in the healthcare space, an estimated $20 billion (out of the world’s $500 billion) as per the founders, in May 2016, Nagori and Bansal zeroed in on a start-up in this segment.

“The idea behind cure.fit is to make health easy for people. At cure.fit, we want to make available all the elements required for a healthy lifestyle in a personalised format,” Bansal says. 

The concept caught the eye of Vani Kola, managing director and founder, Kalaari Capital during cure.fit’s early days. She was particularly impressed with the vision of the founders. In fact, she says, the passion and clarity of Bansal and Nagori is one of cure.fit’s highlights, alongside the large market opportunity.

Vani Kola Founder and MD, Kalaari CapitalThey keep prices in an affordable range to increase their reach. Nagori says, “We want to be a large health and fitness brand. We want a few million people using our app (currently 400,000) in the next five years.”

Body, Mind and Soul

The ‘holistic health platform’, what the founders call their venture, comprises four v

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