Women Of Worth 2015

Steely striver

Seedfund co-founder Bharati Jacob on why women don’t have to conform to the ‘loud and aggressive’ stereotype to succeed

Nilotpal Baruah

Just before I walk into the airy Bengaluru office of Bharati Jacob, co-founder and partner, Seedfund, I spot her calmly navigating what seems to be a business-related conference call. It is only at the end of the conversation that I realise that Jacob was, in fact, in the middle of an animated — and positively frustrating — discussion with government authorities over a bureaucratic hassle. While others might admire the grace under pressure that she exhibited, Jacob explains that this behaviour often worked against her on the professional front.