Yo momma so fat’ shout the big letters in caps till you peer helplessly at the wearer to read, in small cases, ‘her favourite blouse is a tent’. The humour is priceless but the T-shirt, in black and coffee brown, can be had for ₹299 only on Inkfruit. The youthful concept of ‘wearing your attitude’ has been taken to another level by this very successful site — buyers not only purchase whacky stuff here, they design it, too.
“I love making myself heard through T-shirts,” says Naresh Saini, a 24-year-old BPO employee from Gurgaon, who found out about Inkfruit on Facebook and likes its designs, quality and prompt delivery. “Fashion is about making a statement, which could be either mild or bold. Earlier, the most provocative you could get was a Che Guevara T-shirt. Now, I have a bunch of websites that give me a whole range of quirky options. Inkfruit is among the best of them.”
Unsurprisingly, it’s two young blokes who are behind Inkfruit — five years after they graduated from IIT-Bombay in 2002, Kashyap Dalal and Navneet Rai chucked their ‘regular’ jobs and plunged into the co-creation merchandise space. “In 2007, the merchandise range in India was very limited,” says Dalal. “There were only a few home-grown brands which were replicating the work of thei