Interview

“Businesses should use technology to disrupt their core competencies”

In a digital age, while some companies are thriving by reimagining their business, others have been left behind 

Faisal Magray

If we now have everything at our fingertips, why are all businesses not transforming with the changing world? That is because reimagining a business in a digital world is easier said than done. In his book, 'Driving Digital Strategy', Sunil Gupta, Edward W Carter Professor of Business Administration at Harvard Business School delves on the necessity of this transformation. During his recent visit, he talked to Outlook Business about how some organisations have embraced the new world, while the others seem to be waiting for a miracle.