It is rare to see a brand pitch one of its own existing products against a newly launched product. In its latest McDonald’s ad, the Roadies twins Raghu and Rajiv face-off on their favourite burgers – McSpicy and newly launched Indi McSpicy. At the end, they ask consumers to vote either of the two off the menu. The loser will be phased out by McDonald’s.
Choose your burger. No, really!
McDonald’s new McSpicy ad breaks clutter and creates brand ownership
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