Lead Story

Is the sun setting on Maran's empire?

Time is running out for Kalanithi Maran's once-invincible empire

In early July 2013, advertisers and media planners across the country received a bewildering missive from one of the biggest television players in south India — a statement from Sun TV that said the channel was hiking its ad rates for a 10-second spot from a little over ₹30,000 to a whopping ₹2 lakh. This bit of arrogance from the Kalanithi Maran-owned broadcasting network was thought to have emerged in response to a recent government regulation favouring a 10-minute cap on advertisements (plus two minutes of promos) for every hour of television programming, against 20 minutes earlier.