One for all

Tanishq showcases its customer-centricity and customisation through its new campaign

For most customers, the process of buying a piece of jewellery is replete with myriad emotions and apprehensions. Some of the most common doubts that cross their mind include ‘which store do we buy the jewellery from, will we get the design we want and how do we ensure the purity of gold?’ In a bid to allay these fears and reinforce their commitment to customer-centricity, Titan’s jewellery brand Tanishq has rolled out a new campaign called ‘Aapke apne hai hum’.