Age of Equals

With its new digital campaign, Flipkart urges parents to break the shackles of gender stereotypes and drive change

Stereotypes are often the go-to mechanism for advertisers. They view age-old gender roles to be easy and reliable ways to reach out to the target audience. But with changing times, it becomes equally important to challenge these pre-existing notions. And that’s what Indian ecommerce giant Flipkart is trying to do with its new campaign, #GenE or #generationequal. The two-minute long digital ad drives home the point that raising a child minus the prejudice of gender leads to a bette


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