Stereotypes are often the go-to mechanism for advertisers. They view age-old gender roles to be easy and reliable ways to reach out to the target audience. But with changing times, it becomes equally important to challenge these pre-existing notions. And that’s what Indian ecommerce giant Flipkart is trying to do with its new campaign, #GenE or #generationequal. The two-minute long digital ad drives home the point that raising a child minus the prejudice of gender leads to a bette
Age of Equals
With its new digital campaign, Flipkart urges parents to break the shackles of gender stereotypes and drive change
You don’t want to be left behind. Do you?
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