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Pidilite Industries’ Fevikwik forges a new bond with its women customers

They’re unapologetically witty and unforgettable. No matter what the storyline, the message always come through loud and clear — it can undo any damage. Pidilite Industries’ instant adhesive brand, Fevikwik, is known for its commercials that don’t fail to tickle your funny bone.

Be it the ad film where a fisherman discovers that the easiest way to score a catch is applying the adhesive to a pole instead of a bait; or the Wagah border clip where the Indo-Pakistan face-off ends with an a

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