Non-Stick Bonding

You can get yourself out of any sticky situation with the right adhesive, says ResiQuick in its latest campaign

Taking a dig at your rivals is one way to set yourself apart from the big players, especially if they have a better brand recall. But an alternative would be to identify the product’s weak point and go for it. For a maiden campaign, instant adhesive brand ResiQuick’s latest commercials are no doubt funny in their own way, but you can’t miss the hints. Lowe Li


You don’t want to be left behind. Do you?

Our work is exclusively for discerning readers. To read our edgy stories and access our archives, you’ve to subscribe