Taking a dig at your rivals is one way to set yourself apart from the big players, especially if they have a better brand recall. But an alternative would be to identify the product’s weak point and go for it. For a maiden campaign, instant adhesive brand ResiQuick’s latest commercials are no doubt funny in their own way, but you can’t miss the hints. Lowe Li
You can get yourself out of any sticky situation with the right adhesive, says ResiQuick in its latest campaign
You don’t want to be left behind. Do you?
Our work is exclusively for discerning readers. To read our edgy stories and access our archives, you’ve to subscribe
The million-dollar question: Is investing a game of luck or skill?
Shankar Sharma - May 04, 2021
Every crisis is an opportunity, if you are on the right side of equities
Samir Arora - May 04, 2021
Summer wine and salad
Kishore Singh - January 19, 2015
Viraj Mehta trusts the toughness and bounce of a company that has seen many trials
Viraj Mehta - May 04, 2021
Safir Anand spots a mid-sized company with the right chemistry and catalytic circumstances
Safir Anand - May 07, 2021