One For All

Netflix highlights the depth and width of its content library through a series of ten ads

Do you remember when cable operators dictated the content that people consumed on the television? One only had so many options to choose from. It was almost like a buffet, you had to have what was served. But, thanks to the influx of streaming services, gone are the days of banging the idiot box and yelling at the static screen every once in a while. Today, the power is in the consumer’s hands — to choose what he/she wants — akin to an à la carte meal.

One of the biggest drivers of this change in viewing patterns is Netflix, the American streaming giant, which made its foray in India in 2016. On the back of its high-quality international and lo


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