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Spot-On Playlist

Spotify’s new campaign uses local references to communicate its global expertise

It is often said that music is for all seasons and reasons. People connect to music through daily moods and moments – ranging from workout and travel to love and heartbreak. Drawing inspiration from this insight, Spotify, the Swedish audio streaming app, has launched its first ever ad campaign for India, called ‘There’s a playlist for that’. “With this campaign, we wanted to tap into the sentiment that music brings to different situations, and to establish a connection between local cultural nuances and the diversity of playlists we have,” says Amarjit Batra, MD - India, Spotify. He adds that the focus of the campaign is to connect people to music and playlists that are relatable, rather than just the brand.