AD BREAK

Step Up

In its latest campaign, Bata promises to surprise you, if only you move over its stereotypical image

Bata has always been a family favourite, and a look at Bata’s ads over the decades tell you why. An old Bata Sandak ad, for instance, shows why everyone — right from the husband, his wife and kids to colleagues and the boss – opts for Bata footwear in their homes and offices and why it’s worth every penny. And its TVCs have always been that way: capturing everyday situations of the common man and his family to essentially establish itself as an affordable footwear brand made for mass. So, when Bata unveiled its latest TVC fea

unsub

You don’t want to be left behind. Do you?

Our work is exclusively for discerning readers. To read our edgy stories and access our archives, you’ve to subscribe