What is the Assured Buyback Program?
Royal Enfield's unique assured buyback program opens the door for new riders to savour the thrill of two-wheeled freedom without the commitment of full ownership. In collaboration with OTO Capital, the automobile firm plans to offer flexible financing with lower monthly payments for customers. They can choose a lease term, and at the end of the term, have the option to sell the motorcycle back with a guaranteed buyback value. This initiative seeks to enhance the motorcycle ownership experience and promote the ADV 2-wheelers segment in India, while simultaneously setting a new industry standard for customer-centric, hassle-free ownership. OTO Capital, a dynamic Mumbai-based finance startup, specializes in offering two-wheeler enthusiasts the opportunity to purchase their bike at the end of the lease by paying the residual amount, putting control and flexibility directly in the hands of the riders.