HDFC securities on May 9, 2019, announced its launch of InvestNow, a multi asset investment platform exclusively for the bank’s customers. The platform provides customers expert recommendations based on their financial needs, goals and risk appetite. What distinguishes this platform from others is, it is completely free of any charges. This multi-asset platform provides a complete online, real time investment journey for HDFC Bank customers. This platform is integrated with customer’s HDFC Bank Net Banking facility. It is offered to any resident Indian who holds a savings account of HDFC Bank. Customers just need to register for InvestNow by logging into their Net Banking facility and clicking on Mutual Funds tab. Further they also need to provide his or her KYC compliant as per SEBI guidelines.