According to a consultant, the country's media and entertainment (ME) sector would be the fastest-growing in the world in terms of consumer and advertising spending by 2025 and will be worth over Rs 4 lakh crore. According to PwC, the sector would expand at a compound annual growth rate (CAGR) of 10.75 per cent over the following four years, reaching Rs 4,12,656 crore by 2025.