Gold is one of the most common commodities in which consumers put their money for a higher return than they would get from a bank. In India, families buy gold for their children's marriages, business investments, or other purposes. The investment in gold is better suited for easy conversion into money from the bank and gold merchants in the shortest possible period. As the price of gold has been steady over the last few years, traders, buyers, and investors have turned their attention to other investment possibilities. The consumer gains an advantage by comparing gold to other investment alternatives, allowing them to grasp the investment pattern for their hard-earned money, which is projected to yield high returns in the future.