Responsible Investing (RI), which entails making ESG integral to the investment process, has become a key criteria governing the process of investment decision-making in Europe, Canada, North America, Australia and New Zealand and also, to some extent, in Asia. The latest report by the Responsible Investment Association suggests that RI Assets Under Management (RI-AUM) in Canada stood at C$3.2 trillion as on 31st December 2019, which was a 48 per cent growth over two years. With India looking at a larger influx of foreign investors to fund the economy’s growth, it's high time that our companies woke up to the need of bringing ESG into the mainstream of their business practices to attract long-term foreign investments.