Gold is – and always will be – one of the safest stores of wealth. How do you store your liquid wealth? Cash, savings accounts, or gold? As Indians, we know the purchasing power of the Indian rupee has been declining over time. We analyzed the last 50 years of data and find that the rupee has lost over 95 per cent of its value while savings in bank deposits barely kept up with inflation. For example, in the last 50 years, the minimum support price of wheat has grown from Rs 70 per quintal in 1970 to Rs 1,925 for the current crop cycle. Gold has proven itself to be one of the best ways to insure against long-term inflation and the decline in value of the rupee relative to international currencies. Over very long periods, including the 50 years going back to 1971, the rupee has depreciated by over 11 per cent annually relative to gold. Put another way, if you invested Rs 190 for ten grams of gold 50 years ago, that ten grams would be worth almost Rs 50,000 now. That is a pretty good return on your investment!