Women in India on average outlive men by at least four years. This also means nine out of ten women will be the sole financial decision-makers in their households at some point owing to life events. However, although women are better savers than men, they have not yet fully embraced the world of investing. As Kathy Murphy, Head of Personal Investing at Fidelity has said, “Women work pretty hard in their lives and at work. They want to have a better life and fuel their dreams. So, they should get the money to work hard for them as well.” Although women represent 53 per cent of undergraduate degrees and a whopping 69.6 per cent of M.Phil degrees in India, labor force participation is a mere 20 per cent and women making investment decisions is at a much smaller rate.