Dhoni’s strategic investment will entail equity ownership in EMotorad alongside his new role as the company's brand endorser.
EMotorad, a Pune-based EV start-up, recently forged a significant partnership with cricket legend and former Indian captain Mahendra Singh Dhoni. His strategic investment will entail equity ownership in EMotorad alongside his new role as the company's brand endorser.
Dhoni said, “We are in an era where innovation plays a huge role in shaping sustainable solutions, and I’m a fan of new-age companies that build these.”
Kunal Gupta, co-founder and CEO of EMotorad, said, "We started EMotorad with a simple mission: to optimise the world of mobility and create fun moments for people and the planet—and who better than MS Dhoni to represent this?”
In November 2023, EMotorad secured Rs 164 crore in a Series B funding round led by Panthera Growth Partners. This capital was used to bolster its manufacturing capabilities, expand its global outreach, and enhance its R&D facility.
Beyond its digital footprint, EMotorad boasts a network of over 350 dealers across India and more than 10 EM experience centers. While its roots and base operations are firmly anchored in India, its operations extend across eight countries, showcasing its commitment to global expansion and accessibility.
Launched in 2020, EMotorad (EM) is an electric vehicle company that provides e-cycles for adventure seekers, daily commuters, and casual riders. With its headquarters in Pune, its manufacturing unit has grown rapidly, and EMotorad now owns over 60 per cent of India's e-cycle market share. EMotorad also claims to be one of the biggest exporters of e-cycles worldwide, customising innovative e-cycles and accessories according to country-wise regulations.