Measuring What Matters
Culture may be intangible, but it's not unmeasurable. For meaningful culture measurement, the following key criteria must be met:
Business Terms: Culture must be measured in terms that resonate with business leaders. Vague or abstract concepts will quickly lose their attention.
Actionable Insights: Any cultural assessment should offer actionable takeaways that all levels of the organisation can understand and implement.
Fitness for Purpose: The approach to measurement must be tailored to the audience, whether it's the board of directors or the general workforce.
By establishing metrics that adhere to these criteria, companies can integrate culture into their strategic planning effectively.
In closing, organisational culture is not a standalone subject. It's an amalgamation of various factors that collectively define how a company operates and evolves. Business leaders who acknowledge this can better steer their organisations towards success, making culture an asset rather than an afterthought!
(Dr. John O. Burdett is a Consultant at TRANSEARCH)