The other challenge Sanghvi faced was convincing Williams to come on board as a collaborator, which took him a whole year. “Throughout my career, I was always searching for makeup that looked good after hours on the court, mixing products myself and creating my own formulas while travelling the world. As I evolved and remained active both on and off the court, I needed products I could apply at 7 am before a full day of meetings, spending time with my kids, making time for the things I love and still look good at the end of the day,” said Williams, the winner of 23 major Grand Slam women's singles titles, the most in the Open Era, and the second-most of all time.