In addition to the outfit redesign, Zomato has curated Women’s Day self-care packages.
Zomato has introduced kurtas as a delivery fleet outfit option for female delivery partners. This initiative focuses on empowering female delivery partners to expand their freedom and choose between a T-shirt and a kurta as per their comfort and preference, as per a company statement.
With features like deep pockets on both sides and intricate embroidery, the kurta not only ensures functionality but also adds a touch of style for women on the go, thereby enhancing their overall work experience, according to the statement.
In addition to the outfit redesign, Zomato has curated Women’s Day self-care packages in collaboration with Blinkit partners Mamaearth, Aqualogica, L'Oréal Paris, and Pee Safe.
Zomato has made significant investments to ensure its delivery partners are safeguarded. With its female delivery partner onboarding programme, 2,000+ inspiring women leverage the Zomato platform to participate in and earn from last-mile deliveries, as per the company statement.
E-commerce platforms are taking several initiatives to foster inclusivity. Recently, Flipkart, Swiggy, and Zomato decided to hire women for night shifts to increase diversity. As a stand against objectification, Swiggy has taken a stand against songs that objectify women and compare them with food. This was done in collaboration with boAt (an electronics brand that specialises in audio products).
Keeping Women’s Day in mind, Amazon India has joined the squad to propose measures for women. The company will provide scholarships to 500 female students in the tech domain.