This collaboration aims to strengthen electric vehicle (EV) adoption across the country through the launch of innovative “eDrive stores” at select BPCL retail outlets.
Bharat Petroleum Corporation Limited (BPCL), a government-owned downstream oil producer, has announced its strategic partnership with Bounce Infinity, a made-in-India electric scooter manufacturer. This collaboration aims to strengthen electric vehicle (EV) adoption across the country through the launch of innovative “eDrive stores” at select BPCL retail outlets.
The new BPCL “eDrive stores” will be multi-brand hubs for the retail sale of electric two-wheelers, strategically located at BPCL retail outlets. These stores are designed to make EVs more accessible and to raise awareness among aspiring EV customers. Consumers will be able to purchase electric two-wheelers directly at BPCL fuel stations, facilitating a smooth transition from internal combustion vehicles to electric vehicles.
Pardeep Goyal, Business Head, Retail at BPCL, said, “Partnering with Bounce Infinity is an integral part of our strategy to transform our fuel stations into versatile energy hubs that cater to the evolving needs of our customers and contribute to environmental sustainability.”
The eDrive stores will be operated by Bounce Infinity or through BPCL’s dealer network. Each outlet will be equipped with charging points.
Vivekananda Hallekare, CEO and co-founder of Bounce Infinity, said, “The flexible operation model of eDrive stores ensures consistent adherence to the highest quality standards and operational efficiency across all locations.”
Bounce Infinity will provide marketing support, inventory management, and training to BPCL’s dealers operating eDrive stores, ensuring consistent product availability and enhancing customer satisfaction.
By targeting the large base of petrol two-wheeler owners who come to refuel at BPCL stations, this partnership aims to encourage a seamless transition to EVs. With a focus on sustainable solutions, Bharat Petroleum Corporation Limited (BPCL) is developing an ecosystem and a road map to become a Net Zero Energy Company by 2040 in Scope 1 and Scope 2 emissions.