As data centres see booming demand in India on the back of rapid digitisation, 5G rollout and generative artificial intelligence (gen AI) revolution, leading companies are gearing up for a long-drawn battle to grab the largest pie of the market share. This competition has intensified as the industry witnessed the entry of Digital Connexion—three-way joint venture (JV) between Brookfield Asset Management, Reliance Industries Limited and Digital Realty, as it launched its first data centre in Chennai on January 12.