With an emphasis on the North American market, the company seeks to partner with leading e-commerce brands throughout the world.
Merak Ventures, a sector-agnostic early-stage venture capital (VC) firm, has announced its fifth investment this year, leading a Rs 4.52 crore pre-seed funding round in Helium, an AI platform. This round also saw participation from angel investor Alok Mittal.
The new funds will be used to expand Helium's product line and assemble a top-notch workforce. With an emphasis on the North American market, the company seeks to partner with leading e-commerce brands throughout the world.
The goal of Helium is to become the go-to source for e-commerce excellence while expanding the possibilities for digital retail and establishing new benchmarks for the sector, as per a company statement.
Sheetal Bahl, Partner at Merak Ventures, said, "As online commerce surges post-pandemic, the need for tools to eliminate business inefficiencies has never been more pressing. Helium is addressing these critical gaps and is set to boost conversions and revenue streams for e-commerce businesses. The relentless drive and innovation Shray, Sidharth, and Deepak have shown in their early careers are truly exceptional, and we're excited to champion their vision and journey."
Helium allows consumer brands to customize their online stores for each visitor on a large scale. This SaaS platform combines AI-driven visitor and product insights with a no-code, headless tech stack that reflects the brand's themes and identity. Helium partners with top brands in the fashion and consumer tech industries to develop smart collections and product landing pages.
"At Helium, our mission is clear: to revolutionize the e-commerce landscape by empowering brands with the most advanced, intelligent, and seamless digital brand purchasing experience. We believe that every brand, regardless of size or budget, deserves the opportunity to provide an exceptional online shopping experience akin to the standards set by industry giants like Apple and Amazon," said Shray Arora, co-founder of Helium.