The funds will be used to advance the company’s AI technologies to deepen influencer discovery analytics and enable more precise connections between brands and influencers.
Influencer marketing company vHub.ai has raised undisclosed funding in a seed round from a clutch of investors, including Z21 Ventures and the Start Up India Seed Fund Scheme. Several existing early-stage angel investors who supported Vhub’s initial launch and development phases have also participated in the round.
The funds will be used to advance the company’s AI technologies to deepen influencer discovery analytics and enable more precise connections between brands and influencers. vHub.ai also plans to develop additional tools to better understand their audience on their social media pages and devise marketing strategies around that.
The funding will also help the company scale up its technology to accommodate thousands of brands and facilitate expansion into international markets. Since its inception, vHub.ai has grown significantly and is now supporting over 40,000 influencers and more than a hundred brands, as per a company statement.
According to an EY report, influencer marketing is projected to increase by 25 percent in 2024, reaching Rs 2,344 crore and climbing to Rs 3,375 crore by 2026. The industry faces challenges like influencer discovery, navigating influencer authenticity, and optimizing campaign ROI. These are some areas where the platform aims to provide targeted solutions.
Over the next three years, the company plans to develop additional features on its platform, scale its reach to thousands of brands, and expand its presence in key international markets.
Founded in 2021, the company’s AI-driven SaaS platform provides tools for easy discovery of the right content creators and effective strategies, enabling brands to optimise and precisely target their visibility on these social media platforms.
The company’s product offerings include an AI-powered influencer discovery engine, fraud detection tools, a detailed ROI dashboard, a comprehensive influencer marketing campaign management suite, a marketplace for brands and influencers to connect, and an audience dashboard for brands to analyse their presence on social media platforms.