I believe brands take a generation to build and you cannot fast-track that process. VLCC is a brand with over 30 years of history and is immensely trusted among consumers and has earned that trust over the years.
Contrary to the idea of a trust deficit I believe there is a trust surplus. VLCC is not just a single clinic – it's a global company. The trust comes from the enduring legacy we've built.
Innovation is a key pillar for us. We constantly bring the latest technology, science, and equipment to Indian consumers. In the last quarter alone, nearly 30 per cent of our revenue came from services introduced in the last nine months which shows our commitment to staying ahead.
Secondly, our professionals including doctors, technicians, therapists, and nurses – all are extensively trained, retrained, and recertified at VLCC. We invest in skill upgrading and aptitude refreshers, setting us apart from others who might not prioritize such continuous improvement.
VLCC's omni-channel approach is another differentiator because when you come to VLCC, it's not just about selling a commodity; it's about understanding your lifestyle, eating habits, allergies, and skin conditions. Our clinics offer thorough assessments using state-of-the-art machines.
With over 500 services, we provide hyper-personalized solutions. This, along with a direct-to-consumer (D2C) model through beauty advisors and therapists, ensures a comprehensive approach to your needs.
Unfortunately, local players lack technology or they use outdated technology and often adopt services after they've become mainstream. On the other hand, VLCC continually moves forward, avoiding the pricing race to the bottom.
I believe VLCC's equity lies in delivering transformations, and results, and being at the forefront of industry advancements. Consumers trust us because we've consistently demonstrated our commitment to quality and innovation.