"In the fast-paced environment of B2C, we highly prioritize continuous learning about consumers’ behaviors and mindsets," says Narang
Blitzkrieg Co, a distinguished real estate marketing company, specializes in the management and marketing process of commercial and residential properties for real estate developers. Pankaj Narang, the Founder and director of Blitzkrieg Co, is an enthusiastic tech evangelist who has consistently employed technological solutions to elevate business performance.
Within Blitzkrieg Co, the focus remains on ongoing technological enhancements and enhanced customer experiences. The company's approach involves seeking innovative tech solutions without constraining itself to predefined budgets. In an exclusive interview with Outlook Business, Narang talks about opting for conventional technologies that complement existing operations and contribute to organizational growth.
Q. How has Blitzkrieg Co.'s revenue grown in recent years, and what strategies contributed to this growth?
The high-profit growth at Blitzkrieg Co. can be attributed to its strong focus on customer care policies as well as creative property management schemes. This is because in an era where real estate has turned out to be a mixture of retailing and hospitality, good customer care should go beyond handling transactions and also provide customers with after-sales support. Blitzkrieg Co. has a special model that takes the customer through conception up to ownership along with a single point of call for the duration of the process. Such an approach does not only provide satisfaction to customers, but it also helps in managing cash flows via prompt sales demand collections among developers. Such a unique proposition emphasizing on service has greatly influenced about 30 per cent of our revenues coming from referrals. We’ve managed to grow by 100 percent year-on-year since coming into existence in 2021.
Q. How does the company maintain financial stability, especially in a sector susceptible to economic fluctuations?
Since its inception, Blitzkrieg Co. has maneuvered through the fluctuating economy of the real estate industry. Consistently superior results on a wide range of projects have helped us to build a very solid reputation among developers.
Our people constitute the most important resource of our company as it has an immense investment in human capital. Through meticulous cost management and prudent capitalization, we have established a reliable business environment. This strategy emphasizes our determination to remain strong and successful despite fluctuating fortunes in the marketplace.
Q. What percentage of the budget is allocated to technological advancements, and how has this impacted the company's performance?
Being an ardent tech enthusiast and evangelist, I have always utilized technological solutions to boost our business. At Blitzkrieg Co, we continuously commit to technological enhancement and improved customer experience. In this case, we seek better tech innovations on how to improve the performance of the company. We do not limit ourselves by predetermined budgets but rather organic tech solutions that complement our existing operations for organizational growth. We also promote and add to our external market products that are invented in India, such as our internal use of the Zoho platform. Our active approach portrays our commitment to adopt and implement tech solutions to improve the performance of our company.
Q. Are there plans to expand Blitzkrieg Co.'s presence to other cities or regions in India soon?
We operate in a busy Mumbai Metro region where we deliver premium service. Broadening our perspective, we have set up branches in Gurugram and Goa, carefully targeting different sections of consumers. We will concentrate on the fast-growing Mumbai Metropolitan Region but remain flexible to venture anywhere else, where appropriate conditions apply.
Q. How does the company plan to adapt to evolving market trends in the Indian real estate sector?
We believe in adaptability as one of our pillars for success due to the dynamic nature of the Indian real estate industry. In the fast-paced environment of B2C, we highly prioritize continuous learning about consumers’ behaviors and mindsets. We have a physical presence that allows us to interact with our customers directly and understand their changing requirements. By doing so, we act as experts in this field who are able to forecast changes in consumers’ tastes and preferences. Equipped with this insight, we work hand in hand with developers in creating better products and products that meet our emerging clients’ needs.
Q. How does the company anticipate and prepare for potential economic changes affecting the real estate market, especially with elections paving its way for next year?
The demand for real estate is all-time high and there used to be the effect of elections on Indian Real Estate in the past, however, we don’t see much impact in current times, macroeconomic factors are very strong and we are seeing constant demand of customers looking for first homes or upgrade.
Q. Can you share upcoming innovations or new services that Blitzkrieg Co. plans to introduce in the commercial space of the real estate industry?
For now, we started Home Loan services and it proved very effective with a high demand for the product in this branch. Going forward, we are planning to roll out a dedicated Interiors vertical that should go live early next year. As is the case, this strategic expansion conforms to our plan of deliberate and coherent enterprise development.