SLN Coffee aims to tap into Singh's record to solidify its market position and propel Levista to greater heights.
SLN Coffee, a manufacturer, supplier, and exporter of instant coffee, has appointed Sahib Singh as the new CEO. His appointment signals the SLN Group’s ambitions towards expansion by elevating its standing in the global coffee market, as per a company statement.
Singh previously worked with Hindustan Unilever Limited (HUL) and Unilever. SLN Coffee aims to tap into Singh's record to solidify its market position and propel Levista (the instant brand produced by SLN Coffee) to greater heights. Meanwhile, Levista's dominance in South India and growing popularity in the Far East and Middle East showcase global potential.
Sahib Singh said, “My aim is to drive SLN Coffee Group towards becoming a successful multinational corporation with world-class operations, capitalize on the brand's strengths, and explore new avenues for growth.
SLN Group is a legacy of entrepreneurship that started almost 60 years ago. SLN Group began with the purchase of a coffee plantation from the Rajah of Chettinad. In 1997, the group diversified into the trading of green coffee beans.
Over the years, SLN Coffee has grown to be a formidable name in the space of green coffee trading and, since 2008, has been a leading manufacturer of instant coffee in India, as per the company. SLN Coffee is a part of the SLN Group that has also branched out into SLN properties and developers, SLN plantations, SLN timber, and more. The company says that the group has a capacity of 50,000 MT per year and supplies to reputable clients in over 50 countries.