When it comes to starting a new venture, learning a new skill, or redirecting your career, there is always a great amount of effort, research, and risk that needs to be taken to lay a strong foundation for success. The same goes with saving a part of your income and investing it in a manner that gives you growth and timely returns. The pandemic changed the demography of the investment enthusiasts due to the entry of the cautious millennial investor and the curious tech-savvy Gen Z. These investors created a huge demand for companies that promoted environmental protection, animal welfare, and innovative technology solutions. However, while it’s often recommended that one starts investing at an early age, investing without familiarity and research is very risky. And there is no such thing as a “safe” stock!