Returns in the equity markets are nonlinear. While the shorter runs are generally marked by more volatile roller coaster rides, the probability of achieving inflation-beating returns increases in line with the holding period, and becomes attractively high in the longer runs. As the effect of compounding becomes visible only in the longer run, equity investments hold the potential to fulfil investor's long-term goals if they are given sufficient time. However, it is always difficult to predict the short-term direction of the market, making the task of ‘timing the market’ a daunting one. Hence, instead of ‘timing the market’, staying invested for a longer ‘time’ becomes the best strategy to achieve long-term success in the equity markets. Indeed, ‘Time in the market’ takes precedence over ‘Timing the market’.