What is equity? As per sources, equity is referred to as shareholder’s equity. It represents the amount that could be returned to a shareholder of the company if all the assets were liquidated and the company’s debt was paid off. In layman’s terms, equity is the ownership of the company. Let me explain it with an example, Mohanlal, the owner of a famous sweet shop in Rajkot, Kalyan Sweets, wants to expand his business to nearby cities like Bhavnagar, Junagadh, Ahmedabad, and Surat. To raise money, (for various operations or business expansion or shop maintenance) he created a company ‘Famous Kalyan Sweets.’ He decided to raise money through a private issue. Now, what is a private issue or private equity? In layman’s terms, private issue means Mohanlal will give away his ownership by 10 per cent to interested investors of a ‘Famous Kalyan Sweets.’ Now comes the question, who are these investors?