We are mostly a nation of foodies—rich or poor. Any social gathering is incomplete without food, and most often discussions hover around food – ingredients, taste, quality, quantity and so on. Even in times of rising food prices, seldom are discussions about consuming less or rationing at social dos. Yet discussions lingering over food rarely get into cost of food items or the rising healthcare costs owing to poor eating habits. The recent beef ban has taken up more mind space among vegetarians than those who may actually be affected due to the ban.