The runaway stock market rally has piqued the interest of even conservative investors who otherwise baulk at the thought of investing in equities. Now, it is set to become part of their drawing room discussions. The rise in interest levels in equities is a positive sign as it is regarded as the best performing asset class over the long term. However, this newfound enthusiasm amongst novice investors is also risky as the less-informed ones could end up burning their fingers due to hasty decisions, resolving never to look back at equities again.