Risk can be transparent or non-transparent. For example, when we invest in equity shares either directly or through mutual funds, risk is transparent. Let us assume we bought shares of ABC Ltd at Rs 575 per share. After we have bought the shares, next day its price falls down to Rs 545. Authentic information about rise or fall in prices of shares is easily available. There is complete transparency in the price movement of direct equity shares. Similar is the case with units of mutual funds—this is represented in the form of NAV. The same holds true for investment in gold also. We can view the price movement and know about our notional profit or loss. Hence feeling the pain of notional loss, we find investment in direct equity, mutual funds or gold risky.