Six years back, Devesh Mishra, 55, was just another obscure taxi driver haggling with stubborn customers in Varanasi. The earnings were poor and the running cost high. Mishra had heard about the Internet but had neither the expertise nor access to advertise his service. Stuck with this dilemma, Mishra asked one of his passengers, a Swiss national, to help him out. The tourist recorded a two-minute clip for Mishra and posted it on YouTube. That post got over 50,000 hits, and Mishra, a whole lot of customers from home and abroad. His earnings jumped from Rs. 5,000 a month to close to Rs. 35,000 now. He has a Facebook page and offers tours not just around Varanasi, but to Rajasthan and even Kolkata, all this without spending a rupee.