Break-up is not a very healthy phrase, yet when a stock split is announced, investor frenzy sets in because; it provides an opportunity for new investors to invest in the company. Stock split refers to split the face value of the shares of companies. So, when a company goes for a 1:10 split on Rs 10 face value share, it means that the face value will be reduced to Re 1. What it means is that a single share of Rs 10 will now get split into ten shares of Re 1 each. But, such a move comes with a flipside – the price of shares would also fall proportionately split but the total value of your holding remains the same. This means more number of shares will now be available for investors.