An innocuous notice outside a McDonald’s outlet caught my fancy a few weeks ago – it said they were not serving tomato in the burger because of irregular supply of the red fruit. Yes, tomato is a fruit, just in case you have any doubts. So, when I reached the counter to place my order, I asked forthright if there is a discount in the burger price without the tomato. The girl behind the counter was dumbfounded with my query, which was then answered by a superior who said, I could have the fries on the house instead, but that there was no discount in the burgers because of missing tomatoes.