It’s raining unicorns! 12 unicorns were born in 2020, the highest ever in a year in India. And 2021 has already seen the birth of 20+ start-up unicorns in India. It is mind boggling! But before you turn to shows like Billion Dollar Buyer and Shark Tank with an offhand pitch, pause and take a moment. Fundraising is a serious task and only the ones who do the spadework will win the vote of investors.