Stock market is a play of emotions and judgement, with a forward looking approach. However, in stock market play, Emotional Quotient(EQ) is more important than one’s Intelligent Quotient (IQ). The EQ helps investors stay cool and calm, and rational during market ups and downs, preventing impulsive decisions driven by fear and greed. The three important emotions and sentiments that affect success as also failure, in the stock market, are fear, greed and a compelling feeling of regret. The best way to win over such emotions is to keep cool with well thought of occasional profit booking! Indeed patience is the watchword and a Guru Mantra! Let us understand how all these factors pave the way for success in the stock market!