Distributor-driven investments played a significant role in 2023, comprising 55 per cent of the total assets from T30 cities. Direct investments accounted for 24 per cent of individual assets, with 5 per cent from B30 cities and 19 per cent from T30 cities. T30 cities include major metropolitan areas such as Delhi, Mumbai, Pune, Bengaluru, Kolkata, and Lucknow, while other cities fall under Beyond 30 (B30). In 2022, direct investments represented 22 per cent of individual assets, comprising 4 per cent from B30 cities and 18 per cent from T30 cities.