Incorporated in 1982, Eicher Motors Ltd (EIM) is the flagship company of the Eicher Group in India and a leading player in the Indian motorcycle and commercial vehicle (CV) segments. EIM manufactures and markets its motorcycle under the iconic brand name Royal Enfield,which leads the premium motorcycle segment in India with over 95 per cent market share. EIM is a structural story on the premiumisation theme in motorcycles and is market leader more in the 250cc motorcycle segment.