Buying on tips: Many times investors get lured into making a trade based on tips provided by a friend, family member or someone with a reputation of being a stock market rock star, some of this advise may be well intentioned, but may come from people who have little knowledge or feeble experience. People providing tips may boast of only their successes and not of their mistakes, also many times, rumors are spread with mala-fide intentions. Buying on tips may result in investors incurring heavy losses. Whenever an investor receives an advice or a “tip” they should take time out to research the proposed investment by focusing on the fundamentals including business prospects of the company, its earnings potential and valuation.