Conformity is good. It helps us survive as a species and is a foundational element in the construction of societies. Experiments throughout the world have borne out how we as individuals feel compelled to act in accordance with group norms. There is a popular video one can find if you key in ‘elevator group experiment’, where an unknown participant enters an elevator and all the initial occupants (who are actors) are facing backward. Invariably, the participant conforms to the group behavior and turns backward. Some researchers from Bethany tried to replicate that behavior and their findings were fascinating- men were more likely to conform than women, who showed higher degrees of independence. Younger participants were more easily influenced, and the size of the actors’ group also affected the degree of conformity. We are genetically predisposed to acting in sync with the group we are in.