The mutual fund (MF) industry is eyeing four-fold rise in Assets Under Management (AUMs) to Rs 100 lakh crore from existing Rs 25 lakh crore, and a five-fold rise in investor base to 10 crore from present 2 crore over the next decade. According to the AMFI-BCG Vision Document, the industry is aspiring to achieve huge geographic penetration in B30 cities, where nearly 90 per cent of Indian households reside.