We are so used to bigger the better and more the merrier approach to life that when it comes to investing in mutual funds, several investors believe that they should be investing in a fund which manages more money. Until a few years ago, the rush to tom-tom the assets managed by an AMC was the norm, till the regulator put a stop to this practice. Even now, among the distribution community, it is common to hear sales pitch that revolves around the AUM of a fund.