While there has been an uneven impact of the pandemic on different sections of society leading to differed consumer profiles, many positive trends have emerged in both consumption and investment patterns post-pandemic. Consumer behaviour has seen a large transformation encouraged by Corporate India embracing the Work from Home (WFH) culture and this coupled with the large importance given to personal and family health has facilitated a rise in discretionary spending amongst Indian consumers. Additionally, with WFH and lockdowns providing people with more time to track their investments, there has been a steady increase in investors trading on their own and exploring alternative asset classes.